The Destino Pachá Ibiza hotel hosted a pop up fashion show organised jointly by Ibiza Luxury Destination and Moda Adlib Ibiza on the 13th of July. This was the first of three events that will promote the Ibiza seal in different establishments on the island (the next ones will be held on the 10th of August and the 14th of September).
The director of Ibiza Luxury Destination, Nuria Moreno, stressed that "with this type of initiative we are projecting our fashion and showing the Ibizan style to the outside world". The first fashion show featured the designs of Vintage Ibiza, Ivanna Mestres, Virginia Vald and Ibiza Stones brands.
For her part, the councillor for Economic and Business Promotion of the Balearic Islands, María Fajarnés, stressed that these fashion shows also have the aim of "raising awareness of the tradition and culture" of Ibiza, and that it was the designers themselves who had requested such an action.
Those attending the Moda Adlib fashion show also had the opportunity to try on and purchase some of the pieces (white, black, red or green dresses, among other colours), as a pop-up shop was set up in the establishment itself.
The event's organisers have highlighted that "many people wanted to participate in this surprising and fresh event", which is why they expect a good attendance at the next fashion shows that Ibiza Luxury Destination and Moda Adlib Ibiza have planned for the 2022 season.
The next 'pop up' will take place on Wednesday, August 10th at the Hotel Aguas de Ibiza. The third and last one will be held on Wednesday, September 14th at the Bless Ibiza hotel. Two truly luxurious settings for the freest fashion in the world.
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